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Chapter One
Falstaff came through nobly. We had a paid attendance of better than 18,000, the biggest crowd to see the Browns at home in four years. Since our customers were also our guests for the Falstaff Birthday Party, we presented everybody with a can of beer, a slice of birthday cake and a box of ice cream as they entered the park. I also gave out one of Falstaff's own promotional gimmicks, salt-and-pepper shakers in the shape of a Falstaff bottle. The tie-in there was that we were giving the fans midget beer bottles as souvenirs of the day, a subtlety which managed to elude everybody completely.
The most surprising thing to me, as I moved through the crowd during the first game, was that nobody seemed to have paid the slightest attention to the rather unique scorecard listing:
1/8 Gaedel
Harry Mitauer of the Globe-Democrat did ask Bob Fishel about it up in the press box, but Roberto was able to shunt the question aside. (The next day, we had a hundred or so requests from collectors, so I suppose there are quite a few of the Gaedel scorecards still in existence around the country.)
Every baseball crowd, like every theatre audience, has its own distinctive attitude and atmosphere. You can usually tell as they are coming into the park whether it is going to be a happy, responsive crowd or a dead and sullen one. With the Birthday Party and the gifts and the busfuls of people from the outlying towns, the crowd arrived in a gay and festive mood. Not even the loss of the first game could dampen their spirit.
We went all out in our between-games Birthday Celebration. We had a parade of old-fashioned cars circling the field. We had two men and two women, dressed in Gay Ninety costumes, pedaling around the stands to entertain the customers. Our own band, featuring Satchel Paige on the drums, performed at home plate. Satch, who is good enough to be a professional, stopped the show cold.
In our version of a 3-ring circus, we had something going on at every base—a hand-balancing act at first base, a trampoline act on second and a team of jugglers at third. Max Patkin, our rubber-boned clown, pulled a woman out of the grandstand and did a wild jitterbug dance with her on the pitcher's mound.
Copyright notice: Excerpted from pages 11-23 of Veeck -- As In Wreck: The Autobiography of Bill Veeck, published by the University of Chicago Press. ©1962 by Mary Frances Veeck and Edward Linn. All rights reserved. This text may be used and shared in accordance with the fair-use provisions of U.S. copyright law, and it may be archived and redistributed in electronic form, provided that this entire notice, including copyright information, is carried and provided that the University of Chicago Press is notified and no fee is charged for access. Archiving, redistribution, or republication of this text on other terms, in any medium, requires the consent of the University of Chicago Press.
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