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Ted Turner
Captain Outrageous, The Mouth of the South1938-Executive Manager in 1977 Braves 0-1, 000
Ted Turner's career in baseball, marked with controversy but little on-field success,
began with his 1976 purchase of the Braves, which kept the team in Atlanta. His creation
of the first superstation, TBS, distributed Braves games to cable systems nationwide
and propelled the Braves to a self-proclaimed position as America's Team.
Turner
attended (but did not graduate from) Brown University. While still in his twenties,
he became an advertising and communications mogul in Georgia. He also purchased the
NBA Atlanta Hawks and was a four-time Yachtsman of the Year. In 1977 he skippered
Courageous to the America 's Cup.Turner's aggressive pursuit of Gary Matthews following the
1976 season led to his one-year suspension from baseball for tampering. A risk taker
and showman, he put on a uniform in 1977 (during a short period when his suspension
was lifted while it was appealed) and managed the Braves for one game, the last contest
in a 17-game losing streak. Coach Vern Benson made the strategic moves that night.
Turner was then ordered out of the dugout by NL president Chub Feeney. Turner has
been a free spender with free agents, but his major purchases, Andy Messersmith and
Bruce Sutter, had arm problems and proved to be busts.
(PB)
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