Known as P.K. to his close associates, Wrigley succeeded his father as president
of the Cubs (and of the chewing gum company) in 1932 and continued until his death.
He was generous to his players and former players with advice and financial help.
His favorite was Charlie Grimm
, whom he kept on the payroll all his life. Although
honest and accessible to print reporters, he gave no radio or TV interviews and insisted
on maintaining his privacy. With meticulous integrity, he would dock his salary as
president of the gum company for time spent with the Cubs. He could be innovative,
as witness his "rotating coaches" experiment with the Cubs' manager job. But he was
also responsible for keeping Wrigley Field
free of lights.